NOVEMBER 2024

CRUEL INTENTIONS S1

In this new adaptation, Cruel Intentions follows the elite students of Manchester College, where reputation means everything, fraternities and sororities are the gold standard, and two ruthless step-siblings will do anything to stay on top of the cutthroat social hierarchy. This season, hearts will be broken, loyalties tested, deals will be made and secrets will be revealed in this modern-day royal court. Our marketing campaign explored the devious lives of the college world’s most elite class…the Greeks. As marketing lead I oversaw full strategic development and 360 execution across our cross-functional channels including social&creator, publicity, media, synergy and creative development.