MAY 2025

MOTORHEADS S1

Motorheads is about first love, first heartbreak and turning the key in your first car. Set in a once-thriving rust belt town that’s now searching for a glimmer of hope, the series is an adrenaline-filled story of a group of outsiders who form and unlikely friendship over a mutual love of street racing, while navigating the hierarchy and rules of high school. As marketing lead, I oversaw full strategic development and 360 campaign execution across social & influencer, publicity, media, creative development and synergy. Key campaign tactics included a premiere event at the Peterson Automotive Museum, a Creator Experience at the Porsche Track in Los Angeles, a Miami Creator Screening and a robust social, PR + media campaign to support.