SEPTEMBER 2023

A MILLION MILES AWAY

"Who better to leave this planet and dive into the unknown than a migrant farmworker?"

A Million Miles Away tells the true story of José Hernandez and his journey of being a migrant farm worker to becoming one of the first Latino astronauts. Our marketing campaign was rooted in celebrating José’s Mexican heritage and leaning into cultural authenticity of the film to connect with audiences. I worked closely with the lead strategist to develop our 360 campaign execution, inclusive of strategy, and oversee execution in collaboration with our cross-functional teams. Key campaign tactics included: targeted screenings and a robust social campaign where we partnered with José’s real-life daughter earning 10MM+ organic views.