See Some of the Work

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See Some of the Work -

Event Lead - Presence vs. Presents

As the lead producer for Candace Parker’s PRESENCE VS. PRESENTS: A DAY OF FUN, I managed the event from initial creative vision through on-site execution. We successfully orchestrated two highly anticipated clinics—one sponsored by NBA 2K, Adidas, and the LA Sparks, and another in partnership with SneakerCon LA—both of which sold out on the first day of ticket release.

Creative Director and Producer

Marketing and Social Strategist

  • 10MM+ Organic Impressions

  • 200K Organic Follower Increase Across Social

  • 20K Subscriber Increase on Youtube

Mid-Major is a consulting company dedicated to collaborating with artists and athletes to develop sustainable, intentional and holistic brands. From brand and social strategy to creative and event production, Mid-Major is about celebrating the ethos of what makes an artist who they are — celebrating where they come from and crafting where they’re going.