JUNE 2024

POWER OF THE DREAM

Power of the Dream tells the story of the courageous women of the WNBA and their impact on the 2020 Georgia Senate race. To honor the importance of this story, we leaned into its cultural relevancy and celebrated the impressive women that have been leading progress in sports long before they became the center of media attention. I oversaw full 360 strategy, creative and social execution on this campaign. Notable highlights include:

  • Collaborating with Los Angeles non-profit TeaParty4BlackGirls to host a special screening for women across industries

  • Partnering with Togethxr Media to cross-promote the film

  • Integrating the campaign into exclusive WNBA live games on Prime Video.

  • Hosting special screenings for the Congressional Black Caucus and the LA Rams Corporate team

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