MARCH 2023

DAISY JONES AND THE SIX

A cultural phenomenon, Daisy Jones and the Six took the world by storm upon its release in March of 2023. A multi-faceted campaign, the marketing infiltrated music, fashion, and resulted in 3 Emmy wins. On this campaign I worked alongside the lead marketer to craft the campaign’s narrative and drive execution across all cross-functional channels in addition to overseeing the international campaign. Key tactics included: a SXSW activation, global stunty OOH placements, a robust PR, media and social campaign, music partnerships with Atlantic Records, and full leverage of the Amazon ecosystem.