NOVEMBER 2024
CRUEL INTENTIONS S1
In this new adaptation, Cruel Intentions follows the elite students of Manchester College, where reputation means everything, fraternities and sororities are the gold standard, and two ruthless step-siblings will do anything to stay on top of the cutthroat social hierarchy. As marketing lead I oversaw full strategic development and 360 execution across our cross-functional channels including social&creator, publicity, media, synergy and creative development.
Creative Suite
Tactical Executions
Robust publicity campaign that leveraged the intrigue of the original IP and broke through the cultural zeitgeist
Social editorial shoot
Splashy premiere event
OOH
Owned Channel Levers inclusive of placements in major TNF games
