DECEMBER 2024

BEAST GAMES S1

Set to be the biggest reality show in tv history, the Beast Games marketing campaign was rooted in that same ambition. Dedicated to creating a campaign that leveraged various touchpoint across the Amazon ecosystem, I collaborated on the series’ strategy and oversaw day to day campaign execution consisting of: cross-functional team management, ownership of our international campaign consisting of an 8-day global stunt and support across our external partnerships with brands like Roblox.

Tactical Execution

  • 8-day Global Stunt

  • Roblox and Minecraft Integrations

  • Creator Content Experience

  • Amazon Ecosystem Synergy

  • Robust Media Campaign

  • TWITCH Collaboration

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