MAY 2025

MOTORHEADS S1

Motorheads is about first love, first heartbreak and turning the key in your first car. As marketing lead, I oversaw full strategic development and 360 campaign execution across social & influencer, publicity, media, creative development and synergy. Key campaign tactics included a premiere event at the Peterson Automotive Museum, a Creator Experience at the Porsche Track in Los Angeles, a Miami Creator Screening and a robust social, PR + media campaign.